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Dextera, helps you find the missing part of the puzzle

marketing services

 

Developing the Marketing Plan

STARTING POINT

The Marketing Audit
Strengths, Weakness, Opportunites and Threats

WHERE DO WE WANT TO BE?

Mission Statement
Marketing Goals and Objectives

HOW DO WE GET THERE?

Product/Service Analysis
Market Analysis
Distribution Channels
Pricing and Margin
Sales targets
Promotion and Communication
Resource Allocation

MOVING FORWARD WHAT ELSE SHOULD WE CONSIDER

Brand Image Recognition
Advertising/Exhibitions
Literture Data Sheets
(Hard Copy/CD Rom)
Company Profile and Web Site
E-Commerce
Training ad Personnel Developement

HOW DO WE ENSURE WE GET THERE?

Implementation Plan
Review Process
Results Measurement