Developing the marketing plan and/or selecting business consultancy support:

WHERE DO WE WANT TO BE?

  • Mission Statement
  • Marketing Goals and Objectives

STARTING POINT:

  • The Marketing Audit
  • Strengths, Weakness, Opportunites and Threats

HOW DO WE GET THERE?

  • Product/Service Analysis
  • Market Analysis
  • Distribution Channels
  • Pricing and Margin
  • Sales targets
  • Promotion and Communication
  • Resource Allocation

MOVING FORWARD WHAT ELSE SHOULD WE CONSIDER:

  • Brand Image Recognition
  • Advertising/Exhibitions
  • Literture Data Sheets
  • (Hard Copy/Digital Copy)
  • Company Profile and Web Site
  • E-Commerce
  • Training ad Personnel Developement

HOW DO WE ENSURE WE GET THERE?

  • Implementation Plan
  • Review Process
  • Results Measurement